Initiative urges industry to ‘put their money where their mouth is’ with Super Bowl ad predictor
IPG Mediabrands agency, Initiative has launched a new tool to get the industry involved in predicting this year’s Super Bowl ads, in the inaugural Marketing Multi.
The Marketing Multi allows individuals to “put their money where their mouth is”, putting their prediction skills to the test (for bragging rights, rather than actual money), and do what has not been done before, holding people accountable for their hot takes.
