Tom Ward joins The Lab as executive director
Tom Ward has joined independent insights and strategy agency The Lab as executive director.
The appointment follows Ward’s recent departure from Cummins & Partners where he spent the last seven years, most recently as chief strategy officer.
Previously, Ward held positions at Naked Communications as managing director and George Patterson Y&R as head of strategy and insight.
With a strong background in strategy and leadership, the addition of Ward to The Lab’s executive team solidifies the agency’s direction as an insights and strategy agency.
The Lab co-founder and CEO, Neale Cotton, said: “We view research as a means to an end, an opportunity to take a leap in the way we or our clients think. We focus on translating opportunities, through human-centric strategy, so brands can take advantage of our rapidly changing society and stay ahead of change.
“Tom’s appointment doubles down on our strategic DNA. He is a sharp thinker and creative problem solver. We’ve worked with Tom for years and he’s a perfect cultural fit. We couldn’t be more excited for him to join The Lab family.”
Ward added: “I’m delighted to join the brilliant brains at The Lab, a place that I’ve always admired and have worked closely with since I moved to Australia 15 years ago.
“My experience with them has shown me that they are always more than a research partner; they are genuine strategic partners for marketers and agencies in getting to game-changing thinking for brands. I’m excited to be a part of that and to join the team.”
Ward’s appointment by The Lab is effective immediately.
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