Initiative wins The Economist, Victorian Electoral Commission and The Jodi Lee Foundation
Media agency Initiative has won The Economist, Victorian Electoral Commission and The Jodi Lee Foundation as new business. The accounts are thought to be worth about $10m.
The announcement:
Initiative has bagged three wins in a short amount of time from diverse marketing portfolios.
Through its Melbourne office, Initiative has been engaged to provide business and communications strategy to leading global print and online publisher The Economist across the Asia Pacific region.