Initiative wins The Economist, Victorian Electoral Commission and The Jodi Lee Foundation
Media agency Initiative has won The Economist, Victorian Electoral Commission and The Jodi Lee Foundation as new business. The accounts are thought to be worth about $10m.
The announcement:
Initiative has bagged three wins in a short amount of time from diverse marketing portfolios.
Through its Melbourne office, Initiative has been engaged to provide business and communications strategy to leading global print and online publisher The Economist across the Asia Pacific region.
The Victorian Electoral Commission in conjunction with creative agency Grey has chosen Initiative to develop media strategy and planning for the upcoming Victorian State Election, with a heavy emphasis on digital strategy.
Also engaging Initiative Melbourne is bowel cancer prevention organisation The Jodi Lee Foundation. Working with creative agency AJF Partnership, Initiative will launch a new national campaign in 2014.
Andrew Mudgway, managing director Initiative Melbourne said; “We are very pleased to bring such progressive and important businesses to our client roster. Our strategic and digital products are clearly resonating with the marketplace and we look forward to developing more successful long-term partnerships.”
The new wins for Initiative Melbourne are in addition to a multitude of digital assignments awarded to the agency recently from clients including Malvern Star, DeWalt, Berkowitz furniture and Obese records.
Source: Initiative media release
