Initiative wins Tourism Vancouver account
Initiative Australia has been appointed to the Tourism Vancouver account, charged with running media strategy, planning and buying, with a primary focus on digital media.
The win follows a collaboration between Initiative and Canada’s McCann West, and will see Initiative target older millennials and baby boomers.
This is game changing!
Is it a win, really, or just a pass along to a group agency in a market they traditionally don’t spent any money in??? PR spin done pretty well!
This is almost as embarrassing as when another media agency PR’d their California Grape Association win.
Shane Head would be happy! Congrats