Initiative’s Essie Wake joins JC Decaux
Outdoor firm JCDecaux has announced Initiative’s Essie Wake as its head of marketing, in a newly created role for the company in Australia.
Wake was with initiative for more than a decade including both as research and strategy director
Her new role sees her responsible for the development of JCDecaux’s marketing, research and communication strategies.
Max Eburne, GM of sales and marketing at JC Decaux, said: “We’re thrilled that Essie is joining us. The OOH industry has taken giant strides in recent years to become a fully accountable medium. The extensive knowledge that Essie has gained in over ten years at Initiative will prove extremely beneficial in ensuring that we continue to promote the strategic relevance of JCDecaux within the media marketplace.’
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Well done Ess. You’ll be agreat asset to JC
R xx
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A superstar, well done Essie!
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Congrats to the JC team for recruiting Essy, she is a brilliant operator.
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