Initiative’s Megan Davey promoted to head of Melbourne position

Media agency Initiative has promoted its Melbourne general manager, Megan Davey, to the new role of head of Melbourne, after managing director Sarah James’ resignation.

Having joined the agency in 2016 and progressed through client director, group business director, and client partner roles, Davey’s new gig will see her supercharge the agency’s growth, help it stay ahead of the curve with forward-thinking strategies, and continue to deliver game-changing results for clients.

“It is an incredible honour to be leading this dynamic team in such an exciting period for our industry,” Davey said, when asked about her role.

“Keeping pace with the ever-evolving and challenging media landscape is what our clients demand and we remain even more committed than ever to delivering innovation and business results for our clients through the effective use of media. I am very excited about leading my team and our clients to success.”

According to Mark Coad, chief executive officer at Mediabrands and acting CEO of Initiative ANZ, Davey’s appointment is reflective of her leadership skills and ability to drive Initiative’s ongoing growth.

Megan Davey

“Since stepping into the GM role last year Megan has proved she is critical to the agency’s success. With Megan as part of its senior leadership team Initiative Melbourne has flourished and the agency will be in safe hands with her at the helm,” Coad said.

“Her passion for her craft has always been unwavering and her leadership skills have been crucial to enable the agency to grow, foster innovation and uphold its ambition to deliver exceptional client results.

“But what I admire most in Megan is her ability to lead her team to success; she teaches, mentors and encourages her team to be the best they can be every day, and the culture within Initiative Melbourne reflects this attitude.

“Her elevation to head of Melbourne is simply a no-brainer and I am excited about what the future holds as Melbourne continues to expand its market footprint.”

At the same time, Coad took the opportunity to thank James for her work with the media agency.

“I would also like to take this opportunity to thank Sarah for her tremendous contribution to the business,” he said.

“She is a talented leader and her passion and energy have earned her the respect and admiration of her team and clients alike.  We wish her every success in her new role.”

Davey’s appointment comes into effect immediately.


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