Initiative Melbourne’s team expands with new general manager

Advertising agency Initiative has promoted Megan Davey to the role of general manager for its Melbourne office.

The announcement:

Initiative announces the promotion of Megan Davey to the newly created role of general manager, Initiative Melbourne. Reporting directly to managing director Sarah James, Davey’s remit will be work alongside James driving Melbourne’s growth agenda as the agency continues to expand its market footprint.

Managing director Sarah James said the general manager is a key appointment for the agency as it continues its expansion, and having a a talented partner like Megan as part of the National leadership team, will enable the agency to grow, foster innovation and uphold its ambition to deliver exceptional client results.

James said: “I am delighted Megan is ready for her next challenge in her leadership journey and has accepted the role. We often say to our team that they will do the best work of their career at Initiative, and as a result your career will flourish; this mantra has proven true for Megan.

“She is a talented leader and has been driving force behind incredible success of some of Melbourne’s major clients. Her passion, energy and business acumen earn her the respect and admiration of her team and clients alike. Her promotion is well deserved and on behalf of all my colleagues I welcome her to my leadership team.”

Davey’s increased remit includes leading process across the agency and upskilling the wider team. She will also retain leadership on some of the largest clients in Melbourne’s client portfolio.

On her new role Davey said: “I am excited to help lead Initiative Melbourne into its next growth phase and look forward to working closely with Sarah to ensure our team deliver outstanding media solutions that drive success for clients.

“I am also very excited that my expanded role will allow me to broaden my impact and provide mentorship across the agency focusing on development and growth for the team. I’ve always considered myself an accessible colleague and I will continue this philosophy into my new leadership role.”

Davey’s career at Initiative spans 7 years commencing in 2016 in a client director role and moving through the ranks to her most recent role as client partner. Her new role is effective immediately.

Source: Mohr PR


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