InMobi appoints new Commercial Director and Victorian Sales Manager
Mobile advertising platform InMobi have appointed two new staff to their Australian sales team.
InMobi appoints new Commercial Director and Victorian Sales Manager
InMobi, a global mobile advertising platform, today announced the appointment of Paul Kent as Commercial Director for Australia and New Zealand and Tiffany Damm as Victorian Sales Manager.
Kent and Damm’s appointments support the growth and diversification of InMobi’s ANZ team, including its recently bolstered programmatic buying and performance marketing offering.
Kent joins InMobi from cross-screen marketing technology company, Appier, where he was Regional Director responsible for establishing key partnerships in Australia and New Zealand. Based in Sydney, Kent has over 22 years of strategy and sales experience in a number of agencies and publishers, including MEC, Y&R, Fairfax and APN News & Media.
In his new role, Kent will lead the business strategy in Australia and New Zealand for InMobi’s innovative product suite, including InMobi Exchange, a programmatic buying platform. He will work closely with InMobi’s data and strategy teams, as well as oversee key partnerships with agencies, brands, publishers and third party companies, including InMobi’s key mobile measurement partners Integral Ad Science (IAS) and Moat.
With over 23 years of sales experience, Damm joins InMobi from Yahoo7, where, over 9 years as Group Sales Manager, she utilised her depth of media experience, wide network of client relationships and long-standing professional reputation to enhance Yahoo7’s market position. Damm will be responsible for expanding InMobi’s relationships with new and current clients to deliver revenue and category growth in Victoria.
Jayesh Easwaramony, InMobi’s Senior Vice President and MD, Asia Pacific, Middle East and Africa said: “Paul’s passion and strong strategic, commercial background and Tiffany’s sales acumen will continue to drive InMobi’s success as the number one mobile partner in the ANZ region. We are excited to have Paul and Tiffany join our sales leadership team as we continue to expand InMobi’s services across mobile.”
Commenting on his new role, Kent said: “What attracted me to inMobi was that the company offered a truly personalised mobile ad experience in brand safe environments with incredibly high verified viewability – a highly coveted requirement by advertisers. With over 12 million unique users across 22,000 apps and premium publishers, InMobi has wealth of audience data that positions us well to move in a number of exciting directions in the future.”
Damm added: “Mobile is the future for engaging consumers with a remarkable 69 per cent of Australians now using mobile whilst watching TV and 90 per cent using mobile during downtimes whilst waiting for something. I am thrilled to join InMobi and work with marketers to reach these highly engaged audiences.”
From a company media release
