InMobi’s Richard O’Sullivan to head agency partnerships in APAC

InMobi, a provider of content, marketing, and monetisation technologies, has today expanded Richard O’Sullivan’s role to VP of agency partnerships in Asia Pacific (APAC).

O’Sullivan will leverage his expertise in forming long-term strategic agency partnerships within ANZ, to help drive deeper across the entire APAC region. He will work closely with Rishi Bedi, managing director for APAC.

Richard O’Sullivan

“Before rejoining InMobi to lead the ANZ team in 2019, Richard held senior roles across InMobi’s EMEA, Asia and North American operations,” said Bedi. “He has a wealth of experience in forging global agency relationships which will be invaluable in taking our APAC partnership activity to the next level whilst continuing to lead the ANZ team.”

Within the ANZ team, Matthew McGinley has been promoted to head of publisher and telco development, ANZ (formerly a senior manager), while Valentina Lizzi has been promoted to senior manager – platforms, ANZ (formerly lead account strategist, ANZ) to work closely with demand-side platform and agency trading desks. India-based Yashaswini C has also been promoted to partner manager, ANZ and will be working closely with InMobi’s existing publishers.

Additionally, Crisna Hai and Vasudev Kittur see expanded charters with Crisna now leading independent agencies and performance advertisers across ANZ and Vasudev leading the agency development for Victoria, South Australia, and New Zealand with focus on Omnicom, GroupM, Publicis, IPG, Dentsu and Havas.

The string of promotions comes as InMobi continues to expand its programmatic business in ANZ via the InMobi Exchange.

Earlier in May, it launched Curated, by InMobi – a series of privacy-compliant customised private marketplaces on the InMobi Exchange to help mobile advertisers in Australia and New Zealand better reach and engage with relevant niche audiences.


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