InMobi to acquire performance insights platform for mobile app advertisers

October 13, 2021 7:00

Martech outfit InMobi is set to acquire Appsumer, a performance insights platform for mobile app advertisers. Appsumer provides a 360-degree view of marketing spend across channels, allowing advertisers to turn data into insights.

Appsumer’s self-serve platform will support InMobi’s end-to-end content, monetisation and marketing stack, providing marketers with a new tool to assess their performance marketing spend.

With the end of third-party identifiers, which is set to complicates the measurement and attribution process of advertising, Appsumer’s workspace allows customers a single source to track performance, analyse results and use that data to plan more effective campaigns.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.