Innocean Australia unveils new chief strategy officer: ‘We are very well placed to deliver ground-breaking work’

Full-service indie agency, Innocean Australia, has announced that it has a new chief strategy officer.

On Tuesday, Innocean confirmed Giorgia Butler for the role, effective immediately, who brings over 25 years’ experience in both Australia and the US, moving over from Nunn Media where she worked as head of strategy and innovation.

During her time at Nunn Media, Butler brought a number of new clients into the business, including Spin Master, The Lottery Office, Peloton, The Giants, Edelman, Phillips, and Domaine Homes.

She has also previously worked in strategy director roles with companies such as Ogilvy, Y&R, Edge, and Houston Group.

“Giorgia is well-known in the industry for being an energetic leader, with extensive capabilities spanning brand, data and insights, omnichannel creative communications architecture and strategy,” Innocean CEO, Jasmin Bedir, said.

“Her appointment as our chief strategy officer brings us closer to delivering truly integrated creative and media capabilities to our clients.

L-R: Giorgia Butler, Matt Morgan, Kathryn Funari, Wez Hawes, Jasmin Bedir

“Giorgia will work closely with our new Head of Media, Kathryn Funari as we add muscle to our media thinking and strategic credentials for clients. Together with Executive Creative Director Wez Hawes, Head of Digital Matt Morgan, Kathryn and now Giorgia in our leadership team, I feel like we are very well placed to deliver ground-breaking work across all platforms for our clients.”

Butler added: “As someone who is committed to levelling up and leading, Innocean is the perfect place for the next phase of my career.

“Innocean is committed to strengthening its integrated strategic capabilities across the agency and my passion is developing new approaches to problem-solving, while helping clients connect the dots between their various media channels and business objectives.

“I still believe the fundamentals of right person, right place, right message are as important today as they ever were and I look forward to bringing my story-telling credentials to Innocean, to further strengthen the integration between media and creative.”


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