The Melbourne Royal Show announces media account appointment
The Melbourne Royal Show has announced the appointment of its media account following a competitive pitch process.
On Tuesday, it was confirmed that The Media Store won the account for Victoria’s largest annual community event and will be tasked with running its media strategy, planning, and buying across all channels, as well as partnership and contra management.
“The Media Store were highly engaged throughout the process, they took the time to truly listen and understand our challenges, turning them into exciting opportunities,” Melbourne Royal’s marketing campaign manager, Grace Usher, said.
“We are thrilled to be partnering with The Media Store to spread the word about our much-loved community event.”
The Media Store CEO, Stephen Leeds, added: “We love working with iconic brands at The Media Store so to have the opportunity to use paid media to tell the Melbourne Royal Show story is very exciting.
Stephen Leeds (left) and The Media Store COO Jacqui Alley (right)
“The Melbourne Royal Show is anchored in what Melbourne does best as an events city. We look forward to defending its premium position as one of the best family events of the year through proven media channels, as well as growing the show’s appeal to a whole new range of audiences through a reimagined media ecosystem. We can’t wait to get started!”
The Melbourne Royal Show account adds to The Media Store’s recent new business wins, including ZircoDATA, Travel Texas and Cure Cancer.
First launched in 1848, the Melbourne Royal Show is held over 11 days during September and October at the Melbourne Showgrounds, this year taking place from Thursday 26 September to Sunday 6 October.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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