The Melbourne Royal Show announces media account appointment

The Melbourne Royal Show has announced the appointment of its media account following a competitive pitch process.

On Tuesday, it was confirmed that The Media Store won the account for Victoria’s largest annual community event and will be tasked with running its media strategy, planning, and buying across all channels, as well as partnership and contra management.

“The Media Store were highly engaged throughout the process, they took the time to truly listen and understand our challenges, turning them into exciting opportunities,” Melbourne Royal’s marketing campaign manager, Grace Usher, said.

“We are thrilled to be partnering with The Media Store to spread the word about our much-loved community event.”