Innocean makes suite of new hires amidst period of growth

Indie agency Innocean Australia has made eleven new hires after a reported 27% revenue growth, effective immediately.

Among the new hires are Hannah Melanson who joins as digital creative director, Dave Varney, joining as creative director, and Adam Hosfal, joining as managing partner.

(L-R): Hannah Melanson, Dave Varney and Adam Hosfal

Melanson starts at Innocean after eight years at Digitas Australia, where she was most recently associate creative director. She has also held roles at We Are Social and Harland Wine Company.

Most recently creative group head at Leo Burnett, Varney brings over 20 years experience to his new role at Innocean, while Hosfal last worked at cummins&partners as group account director.

Along with the suite of new hires, Innocean will move to new premises on 1 September, creating its first Innocean Wellcom Australia group offices.

CEO of Innocean, Jasmin Bedir, said: “The last two years have been momentous for Innocean, with key hires that brought integrated CX, data and creative capabilities to the team, which we are expanding again with these new hires.

“The agency’s work has changed from traditional campaigns to delivering end-to-end communications designed to optimise customer lifetime value: from brand building to post-purchase loyalty,” she continued.

“Not only have our new capabilities and award recognition meant we’ve made our clients more satisfied with 100% client retention; we’ve achieved significant growth in digital for existing clients and have attracted more new business wins than ever before with White Ribbon, The Australian Marine Conservation Society, Communicare, and Minderoo among others.”

Matt Morgan, head of digital at Innocean, said as the agency continues to grow and move towards end-to-end client servicing, it was important to start bringing in new and strong talent.

“Hannah’s ability to think conceptually and creatively across all touchpoints is essential as we look at helping businesses deliver customer-centric brand experience, from pre-roll to packaging,” he said.

“Adam’s experience in successfully leading both big above-the-line and fully integrated campaigns with through the line CX experience is again testament to our commitment to do more than just great advertising.”

All of Innocean’s new appointments are effective immediately.


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