Innocean sources new head of strategic planning from Singapore
Sidharth Loyal
Innocean has appointed Sidharth Loyal as its new head of strategic planning for Australia, Mumbrella can reveal.
Loyal has worked across a variety of agencies in the Asia-Pacific region, having most recently worked as a regional business director for Saatchi & Saatchi Singapore. Prior to this he worked for DDB Singapore, and Weiden & Kennedy Delhi. He has also worked for Publicis and Grey Worldwide.
He also ran his own marketing consultancy firm Trium and founded the Account Planning Group in India in 2011.
Loyal said: “I am very excited about moving to Sydney and coming on board a real challenger agency which also happens to be one of the top five ranked agencies within Australia.
“As Head of Planning, my mandate is to help grow IW’s presence within the market and work closely with Mike, Scott and the entire management team to help raise the agency’s equity and make it a magnet to attract great talent.”
Loyal has worked on brands including J&J, Hyundai, Chevrolet, Phillips, IndiGo Airlines, Royal Enfield Motorcycles, Cairn Energy and Mondelez.
Innocean MD Mike Morrison said: “You must be patient, it’s easy to hire in haste and repent afterwards. We are a small but potent agency, waiting for key talent is critical.”
The agency launched in Auastralia in 2009, is best known as the agency for Hyundai and Kia. It also counts Makeitcheaper.com.au as a client.
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” which also happens to be one of the top five ranked agencies within Australia”…according to who or what source Loyal?? that seems like to be the biggest BS of 2014 so far. Has Innocean ever one a creative or effectiveness award internationally or indeed here in Aus??
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Our pride!!!
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I think you will find that according to Campaign Brief rankings Innocean spent most of last year at either 1 or 2. One of its clients KIA is ranked 1, and its creative director has been ranked 1-4 . Im sure thats what Sid was referring to.
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In terms of awards the Aust agency has won 23 creative awards in the last 20 months both domestically and internationally which is one of the reasons Bob Ishwerwood just joined them globally.
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The question is: Has anyone ever spelt ‘won’ like that?
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tellanotherone – won not one.
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Sid is a brilliant planner and a great guy.
I 4 1 never have
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