Mumbrella360 video recap: Where have all the rebels gone?

M360In this Mumbrella360 video recap, Stig Richards, Sound Alliance creative director, shares research into Australia’s bland new “info-besity” generation.

He talks about how 18-to-29 year olds see themselves, their media consumption habits, why Facebook is no longer just a social network, FOMO versus FUNK and why data has lead him to believe that this generation isn’t going to “fight for their right to party”.

To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.


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