Best creative work from across Asia Pacific to be showcased at Mumbrella360
A creative showcase of the most innovative work from the Asia Pacific region over the last year will be presented at Mumbrella 360.
The session, which is to be curated by Matty Burton, joint executive creative director of the Whybin\TBWA Group Sydney, will offer highlights from around the region and insight into what makes campaigns work across geographical boundaries. The session will include advertising campaigns and other innovative work from the region.
Burton said “I have been lucky enough to work alongside our offices in the Asia Pacific region and have also judged Spikes, AdFest and AWARD this year which has given me a pretty good overview of whats going on. The work is great and the places that some of it is coming from may surprise you.”
The Grand Prix for Creative Effectiveness at the Spikes in 2012 went to Clemenger BBDO Melbourne for the NAB Break Up campaign, one of several Australian entries to succeed in the regional awards.