Inside Multi Channel Network

Multi Channel Network, best known as MCN, was this year’s Mumbrella Sales Team of the Year. In a series from Encore profiling the 2013 Mumbrella Award winners, Megan Reynolds talks to the team behind the organisation and finds out what makes it such a successful sales outfit.

In a shimmering highrise overlooking Sydney harbour, the offices of Multi Channel Network (MCN) tower above the company’s former home in Pyrmont Bay. Sixteen years ago, the subscription TV sales company had just 20 staff working in the corner of Foxtel’s then headquarters.

When CEO Anthony Fitzgerald joined six years after the company’s inception, MCN had recently shifted to a new Pyrmont office in Harris Street, and the company was writing an annual revenue of less than $40m.

He left behind a job as sales boss at Channel Seven which was, by comparison, clocking up revenues in the ballpark of $800m. For Fitzgerald, joining MCN was like going to work for a startup.