F.Y.I.

Inside Story unveils new consumer research survey

June 22, 2011 10:41

Research company Inside Story has revealed new insight into consumer buying behaviour.

The announcement:

New research shows Australians are more cautious and want brands they know and trust.

Despite the recent declines in local retail spending, the surge in online shopping thanks to a strong currency and the softening of consumer confidence, Australians are currently more brand than price oriented according to an independent national survey conducted by Australian research based insight consultancy, INSIDE STORY.

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