InsideOut PR adds Colgate-Palmolive to client list
Colgate-Palmolive has appointed Sydney PR firm InsideOut PR, following a competitive pitch.
InsideOut PR’s remit will include media publicity, influencer and activations campaigns to support key launches, working closely with the existing marketing team and agencies.
Agency CEO, Nicole Reaney, was a former employee to Colgate-Palmolive for over six years.
“This appointment is extremely exciting and brings a lot of personal nostalgia for me. So nice to come full circle as I hold such amazing memories working at Colgate-Palmolive. Returning to see such an astute and dynamic team forging ahead with progressive products is a real thrill.”
Colgate-Palmolive’s media agency of record is WPP’s Wavemaker, while creative has been held by fellow WPP agency VMLY&R.
InsideOut PR is a partner of global communications group Iprex, working across B2C and B2B brands in retail, food, fashion, lifestyle, beauty, consumer goods, health, technology and corporate.
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