Inspiring Journeys launches ‘Kakadu Cab’ webisodes

Travel company Inspiring Journeys has launched a series of webisodes off the back of its ‘Kakadu Cab’ campaign.

The experiential campaign, which launched in August, gave unwitting taxi passengers 15 seconds to decide whether to go on to their intended destination – or be taken to Kakadu to experience one of Inspiring Journeys’ holiday packages.

Four couples took up the offer, and their experiences documented in four short films.

The intro video:

Ivy’s journey

Christine’s journey

Genson’s Journey

Geoff’s journey

The Kakadu Cab campaign is being soft launched this week, with a bigger PR and social media push scheduled for early next year, timed with the launch of Inspiring Journeys’ 2013 brochure.

“The Kakadu Cab webisodes do a fantastic job of highlighting the beauty of Kakadu as well as showcasing Inspiring Journeys’ experiential tours. Best of all, they immediately trigger your desire to visit Kakadu and remind you of the need to do this now rather than waiting until later in life to explore your own backyard,” said Jeff Lim, head of marketing, Inspiring Journeys.


  • Arnold Furnace team:
  • ECD: Tom Spicer
  • Creative Directors: Tom Spicer, Paul Fenton
  • Creatives: Cameron Brown & Luke Duggan, Natalie Cutcliffe, Sarah Marshall.
  • Production: Chris Hulsman, Melissa Petryszn
  • Group Account Director: Michael Stevenson
  • Account Manager: Sam Johnston

Agency Partners:

  • Client: Inspiring Journeys. Jeff Lim Head of Marketing
  • Production Company: Infinity Squared
  • Director: Rob Stanton-Cook
  • Producer: Ainslee Wood
  • Design: Houdini Feats, Alex Ayik
  • Media: 303Lowe, 2Day FM

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