Instagram launches first marketing campaign in Australia
Instagram has launched its first marketing campaign in Australia, tapping into the unique interests of local users.
The ‘Get Into What You Heart’ campaign places the platform’s iconic ‘like’ heart symbol at the forefront, and seeks to showcase Instagram as a place for Australians to explore their passions and interests.
In July, Instagram removed the public appearance of the total number of likes a photo a receives for Australian users, in the second global test of the initiative. The move was to make likes on the platform not “feel like a competition”.
IG intentionally created competition by showing likes and followers and letting their users get away with buying fake likes and fakes followers so users feels like they can’t compete unless of course they buy instagram sponsored ads in order to be seen.
Every second post on my IG feed is a sponsored ad forcing me to view boring content that I don’t want to see. I don’t even bother looking at my feed anymore…. and when I go to the main pages, it’s the same content over and over…… usually of travel bloggers pushing floating trays ….. boring………This could be the beginning of the end for IG unless they REMOVE THE NUMBER OF FOLLOWERS shown so it can really just be a platform for sharing, engagement and inspiration and make IG good again.