Instagram launches new resource for brands

May 20, 2020 10:52

Instagram has launched online resource House of Instagram aimed at encouraging use of the platform by brands.

The website offers visitors insights into to effective use of the platform in marketing, The A-Z of Instagram’s latest trends, and tips and tricks for using Stories.

A collection of case studies from brands including L’Oreal and Telstra provide examples of how Instagram – owned by Facebook – can be used to boost sales and awareness. Results of Instagram’s own campaigns including April’s greyhound rescue push will also be made available on House of Instagram.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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