Instagram launches new resource for brands

Instagram has launched online resource House of Instagram aimed at encouraging use of the platform by brands.

The website offers visitors insights into to effective use of the platform in marketing, The A-Z of Instagram’s latest trends, and tips and tricks for using Stories.

A collection of case studies from brands including L’Oreal and Telstra provide examples of how Instagram – owned by Facebook – can be used to boost sales and awareness. Results of Instagram’s own campaigns including April’s greyhound rescue push will also be made available on House of Instagram.

Guides on building a brand presence and story on Instagram have also been developed for the platform.

Alexandra Sloane, director of marketing for Facebook Australia, said: “We know the toll the past weeks and months have taken on Aussie businesses across the industry, and our hope is that the House of Instagram can make our resources and support accessible to brands of all sizes.

“The House of Instagram is a place to discover how Australian communities, creators and brands are using Instagram to connect as we take steps out of the COVID-19 crisis.”

Instagram and Facebook have added a number of features to its platforms to help businesses and people respond to Coronavirus, from supportive stickers on Stories to prioritising the World Health Organisation and UNICEF accounts when users search for ‘coronavirus’.

Instagram has also introduced the ability for users to order food, donate and purchase gift cards from businesses to support them through lockdown.

The campaign was created by Mindshare Australia and Denstu X Singapore. It will be running across Facebook, Instagram and LinkedIn.


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