Workplace culture consultancy Ministry of Work launched as agency spinoff

Marketing and PR agency Mkt Communications has launched a sister management consultancy, Ministry of Work, which will support organisations and leaders evolve their work cultures.

Ministry of Work is founded on the belief that “we can create the shifts we need in the world through our relationship with work and connecting back to our innate human desires and needs, individual and collective purpose.”

Ministry of Work will operate alongside Mkt Communications

The consultancy will work with clients on ‘moving’ culture, as opposed to changing it, as the word ‘change’ evokes feelings of uncertainty and fear in workplaces.

Mkt Communications director and Ministry of Work co-founder, Skye Tipler, explained: “We don’t need any more uncertainty and fear at work, movement depicts small, dynamic and constant steps toward something better. ‘Change’ has a bad name, ‘movement’ has much more energy and seems to resonate with the leaders and teams we have already been working with.

“It’s safe to say most people’s first response when asked why they go to work is to earn a living. The idea that work could also satisfy greater desires such as purpose, spirituality and contribution to the greater good has been long lost.”

Tipler added that the consultancy was born from Mkt Communications beginning to be engaged by clients to support their HR and leadership teams.

“Our clients noted the way we fostered inspiration through purpose, growth and belonging in our team – creating our own wellbeing and experience program that’s been recognised through being a case study in the Vic Health and Work Safe initiative ‘Leading Well Victoria’. Clients began enlisting our support to help their HR and leadership teams to create more meaning and purpose through communications and cultural initiatives – as individuals, as teams and as a whole organisation,” she said.

The agency has developed a ‘Five Movement’ framework to help businesses build new cultural models. The first is the movement from employees feeling a sense of obligation at work to feeling inspired. The second examines whether employees are driven by a sense of fear. The movements also include feeling a sense of connection and belonging, whether or not the business is driven by profit or a purpose, and creating an inspiring workspace.

Tipler said: “Our difference is that we are seeking to address the root cause of stress and dissatisfaction in the workforce rather than providing bandages and painkillers like yoga classes, fruit bowls and unlimited leave, which only address the symptoms,” she said.

Ministry of Work co-founder, Tabitha Mathew, added: “Shifting how we, personally and organisationally, relate to work happens in the interactions between people. It’s in the casual conversations over lunch and between meetings, the water cooler chat and side bars… this creates the intangible thing we call culture. The Ministry of Work approach offers a different perspective, reframing the deeper motivation that sits behind these conversations.”

Ministry of Work has already established a partnership with Paige Williams, honorary fellow of the Centre for Positive Psychology and founding partner to the business, Jamie Lee, CEO of corporate health business Health Quotient, workspaces advisors, BRM Projects, and research company, Nature.


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