Instagram promises a ‘kinder community’ as it passes 800 million users

Instagram has passed the 800 million monthly user mark and introduced new controls as part of becoming a “kinder community”, the Facebook-owned platform announced today.

The new features include allowing users to choose who can respond to posts and anonymously report inappropriate comments in live streaming.

Instagram co-founders Mike Krieger and Kevin Systrom

“Since the beginning, we’ve tried to make Instagram a welcoming place for everyone. Our community has grown to 800 million, with 500 million using it every day,” Instagram chief executive and co-founder Kevin Systrom said. “It’s more important than ever to strengthen our commitment to safety and kindness.”

Will Easton, Instagram’s managing director for Australia and New Zealand, added: Instagram is extremely excited to announce that our globally connected community has grown to more than 800 million active users monthly and 500 million active users daily.

“Instagram continues to be the platform of choice for people to strengthen meaningful connections and build communities of support. This year alone we have grown locally to over nine million monthly active users, highlighting how Australians continue to use the platform to connect with what matters to them most; whether that be as a consumer or as a business.”

As part of the new push, the company is also launching a ‘positivity and kindness’ campaign with the hashtag #kindcomments to “make someone’s day” along with a helpline service for those posting worrying videos on the platform.


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