Mamamia MD Kylie Rogers to join AFL as commercial director

Mamamia’s managing director Kylie Rogers is set to depart the company after more than three years to join the AFL as commercial director, Mumbrella can reveal.

Rogers will join the AFL in coming months, the organisation stated this afternoon. She will be taking the role left vacant after Richard Simkiss resigned following his admission of an ‘inappropriate relationship’ with a younger woman in the ‘AFL industry.’

Kylie Rogers was named Publish Executive of the Year at the 2016 Publish Awards

“We are very lucky to have attracted Kylie to this role, and I am delighted to have her join my executive team,” said AFL chief executive officer Gillon McLachlan in a media statement.

“She brings unique commercial, media and digital experience to the AFL, and represents the future of audience growth, new markets and commerciality to the team,” McLachlan continued.

Rogers first joined Mamamia in 2014 as national sales director, before becoming managing director of local and US operations in September 2015.

Most of her career was spent at Network Ten, in roles including national sales director, and head of Generate, when it launched in August 2013.

In 2016, Rogers was named Publish Executive of the Year at the 2016 Publish Awards.

“I have loved working at Mamamia, and thank the owners, Mia Freedman and Jason Lavigne, for the opportunity to work in such a dynamic and exciting business,” Rogers said in a statement.

“The decision has been difficult, but the opportunity to work in Australia’s biggest sport at this time of growth and change is just too exciting to pass up.

“The AFL is a progressive and innovative organisation, and I am looking forward to this new challenge.”

Founder and creative director Mia Freedman and husband Jason Levigne will re-enter business as part of the changes.

Lavigne, Co-founder and Executive Chairman of Mamamia, said in a statement: “Both Mia and I have thoroughly enjoyed working with Kylie over the past three years and she goes into this next chapter of her career with our gratitude, friendship, pride and best wishes.”

“Mia and I are delighted to be back steering Mamamia into it’s next phase of growth during this time of structural change within the local media industry – it’s these times that provide perfect opportunities for innovative challenger brands like Mamamia.”

It comes a month after Monique Bowley, creator of Mamamia Podcast Network departed the company. She has since been replaced by Podschool creator Rachel Corbett, who joined Mamamia earlier this month.

A month ago, Mamamia’s US operation Spring St stopped publishing, with no new content uploaded in more than a month.

This story has been updated to include statements from the AFL and Mamamia.


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