F.Y.I.

InStyle Australia launches Instyle Shops for third consecutive year

InStyle Australia has revealed its third instalment of InStyle Shops.

The announcement:

InStyle, Australia’s most comprehensive style authority today announced the third instalment of InStyleSHOPS.

Held tonight, from 6pm at Macquarie Centre, the one-night-only shopping experience will provide exclusive access and in-store discounts for brands including: Zimmermann, Sass & Bide, CUE, Country Road, David Jones, Myer, Lululemon, Thomas Sabo, Inglot amongst many more.

Emily Taylor, Editor, InStyle Australia, comments: “InStyleSHOPS has been a true collaboration with Macquarie Centre and we are delighted to build on the successes of our first two events last year by partnering again in 2018. This A-list shopping experience offers our ever-growing audience a unique way to interact with both the InStyle brand and some of Australia’s best loved fashion and beauty labels.

“The 2017 September InStyleSHOPS and Macquarie Centre events delivered an incredible 14 percent increase in foot traffic as over 1200 keen shoppers joining the fun at our special after-hours evening time-slot, which further added to the VIP experience. We look forward to continuing to raise the bar in 2018.”

Guests will enjoy champagne and canapés whilst witnessing beauty demonstrations, styling workshops, designer appearances and one-on-one styling advice from the InStyle team. The first 300 shopping enthusiasts will receive an InStyle goodie bag, including: InStyle magazine, products from Jurlique, Carol’s Beauty and more.

Kristina Carlsson, Centre Manage, Macquarie Centre, comments “We are really excited to partner with InStyle again this Autumn season for the third InStyleSHOPS! This unique and fun event is a great way to celebrate the large variety Australian designer fashion and beauty brands available at Macquarie Centre.”

The event will be supported through a targeted InStyle and Macquarie Centre social media campaign spanning Instagram and Facebook, EDM’s, in-centre advertising, as well as a local media campaign in in The Urban List, Newscorp websites and KISS FM.

Shoppers can register their interest, by emailing rsvpinstyle@pacificmags.com.au and will also go into the running to WIN a $500 Macquarie Centre gift card. The winner will be announced on the night.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing