Do not feed the journalists: InStyle staff behind perspex in shopping centre

Staff from PacMags’ title InStyle are to work from a perspex pod in a shopping centre as part of a fortnight of events designed to bring the magazine closer to the public.  

Mumbrella can reveal from 12 October, 25 separate events will take place at Westfield Bondi Junction, including workshops, new season previews, live fashion shoots, model castings, runway shows and celebrity shoots.

And members of the InStyle editorial team will take it in turns to work from the site with the intention of giving consumers a behind-the-scenes insight into the workings of a women’s title.

The move follows a similar stunt by the UK edition of Grazia last November where the entire team moved to Westfield London for a week.


The  move is part of ongoing efforts by PacMags and rival publisher ACP to connect with the public. ACP’s 30 Days of Fashion & Beauty is currently underway.


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