Internet distributor MyRepublic launches Gigatown competition in new campaign

Internet service provider MyRepublic has launched a new ‘Gigatown’ campaign, offering one Australian community the chance to win Sony products and free MyRepublic internet service for one year.

Creative agency Campaign Edge launched the competition asking consumers why internet speed is important to them and aims to challenge the idea that Australians don’t want, need or have fast internet.

The company will also give away two individual Sony prize packs including PlayStation4 Pro, PlayStation VR, Sony 49inch 4K HDR TV and Sony 5.1ch Home Cinema System with bluetooth.

The 15-second TVC encourages users to enter the competition by showing all the possible locations winners may live.

Bridget Devlin, head of marketing at MyRepublic, said in a statement: “This campaign challenges the view that Australians don’t want or need ultra-fast internet speeds and supports our goal of giving one community the opportunity showcase the difference a 1Gbps service can make.”

Stuart Gillies, Campaign Edge manager, said in a statement: “When MyRepublic wanted to create a campaign that challenged the view that Australian’s didn’t want ultra-fast broadband speeds like Singapore and New Zealand, we jumped on board and Gigatown was born. Affordable 1Gbps speeds for your town? I only wish I was allowed to enter.”

The campaign will run on Foxtel from this week.


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