Westpac creates Rescue Rashies to save lives

After a summer of tragic drownings, Westpac has unveiled a new campaign aimed at saving lives, creating children’s surf rashies with CPR instructions hidden behind a zipper.

The launch of the unique rashies – which are aimed at making CPR instructions available in an emergency in places where CPR posters are not normally found such as beaches, rivers and lakes –  is part of the bank’s ongoing 200th anniversary celebrations.

Developed in partnership with children’s first aid charity CPR Kids, the vests will be distributed around Australia by the bank.

The campaign has set the bold goal of putting CPR instructions on every child in Australia.

“Even though CPR instructions are a vital part of Australian water safety, CPR signs can’t always be where you need them,” the Rescue Rashie website says.

“But where there’s water, there are always kids in rashies. That’s why we’re aiming to get every child in Australia in a Rescue Rashie, helping put CPR instructions at waterways and swimming spots all across the country.”

Pat Cunningham, head of sponsorship and events at Westpac Group said the anniversary was a great opportunity to give something back to the community.

“Westpac is for all Australians and to commemorate our 200 years of business we wanted to give something back to the community that will help save lives in the future,” Cunningham said.

While DDB is Westpac’s agency of record, it is understood the concept was created by the agency for Westpac’s sister bank St George, Saatchi & Saatchi.


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