F.Y.I.

Interpublic launches digital media buying firm

August 24, 2011 11:03

Interpublic Group, the owner of media agencies UM and Initiative, has launched a digital media buying company called Cadreon.

The announcement:

August 23, 2011: The Interpublic Group (IPG) is expanding its range of businesses in Australia with the launch of Cadreon, an independent online performance platform that enables marketers to reach and engage their online target audiences at any scale in real time. The new business will maximise the effectiveness and efficiency of digital communications and will be the first in Australia to integrate inventory and data from multiple domestic and international demand side platform partners.

Cadreon (www.cadreon.com.au) operates as an independent media buyer across digital display, online video and mobile platforms and will expand to include all digitally available properties and emerging IPTV platforms.

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