Intersport Australia signs Blank Theory for paid social media work

Digital marketing agency, Blank Theory, has been selected as the paid social media agency of record for sporting retailer, Intersport Australia, wrapping up a pitch process.

With the appointment, Blank Theory is tasked with managing and overseeing the retailer’s paid social media strategy and its implementation on numerous platforms.

Specifically, Blank Theory will be required to create campaigns that increase Intersport’s brand awareness nationwide, while prompting increased in-store foot traffic and sales online.