Intersport Australia signs Blank Theory for paid social media work
Digital marketing agency, Blank Theory, has been selected as the paid social media agency of record for sporting retailer, Intersport Australia, wrapping up a pitch process.
With the appointment, Blank Theory is tasked with managing and overseeing the retailer’s paid social media strategy and its implementation on numerous platforms.
Specifically, Blank Theory will be required to create campaigns that increase Intersport’s brand awareness nationwide, while prompting increased in-store foot traffic and sales online.
The digital agency is expected to pay particular attention to the oncoming Black Friday shopping blitz.
“We are thrilled to partner with Intersport Australia and help drive their digital growth through strategic paid social campaigns,” the agency’s managing director, Sam Roshan, said.
Moving forward, Blank Theory will leverage its aforementioned performance marketing expertise to connect the sports items retailer with a broad group of consumers – casual sports goers and lovers of athleticism – while helping it uplift local communities with its knowledge and products.
When speaking on the company’s newest addition to its sporting and retail clients portfolio, Blank Theory digital strategist Marcus George said that the marketing agency’s experience in performance and retail marketing mixes well with its sporting goods knowledge to make it the prime partner for Intersport’s social media needs.
“Our team’s expertise in retail and performance marketing, combined with our deep understanding of the Australian sporting goods market, positions us perfectly to deliver exceptional results for Intersport,” George said.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Blank Theory
Intersport Australia
Marcus George
Sam Roshan
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