Dental brand Invisalign has been handing out sunflowers at Martin Place this morning to encourage Sydneysiders to ‘learn to smile again’.
Besides a wall of sunflowers, Invisalign created a giant photographic mosaic out of entries from a competition. Consumers were asked to list the things that make them smile.
Razor business manager, Jamie Palmer said: “We wanted to deliver an experience that gave commuters a reason to smile at the start of their working week. This was a celebration of the overwhelming response from consumers who shared photos that bring a smile to their face – from holidays, treasured pets and family shots, to fun nights out.”
The Invisalign ‘Learn to Smile Again’ competition ran from the beginning of April until August 3. The promotion came through a partnership with Nine Entertainment Company and their TV, magazine and digital platforms.