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Invisible Zinc promotes regular skin checks with Fifi Box and Bondi Rescue stars

iNova’s sun care brand Invisible Zinc is supporting and promoting regular skin checks this summer in a new campaign highlighting ‘good spots’ and ‘bad spots’.

The campaign, developed by Airborne, features Fifi Box, Emma Freedman, Haydney Quinn and Bondi Rescue lifeguards Brad Malyon, Greg Bishop and Tom Bunting in an online video that highlights “Invisible Zinc Spot Check Month” in January and MoleMap clinics free skin check offers.

Airborne managing director Scott Player said in a statement: “Skin cancer is Australia’s most common cancer and this campaign is a great way for Invisible Zinc to highlight the importance of skin health and urge people to take action in getting themselves checked.

“Aussies love the sun and there’s no reason why we can’t continue to enjoy it. Invisible Zinc’s presence in January reminds us to stay protected when in the sun.”

Invisible Zinc has also pledged to donate $1 for every share of the video on Facebook to help fund the Genome Project, a national research program into the diagnosis and treatment of some types of skin cancer.

The campaign also runs across radio and digital throughout the month.

 

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