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INVNT appoints Brea Carter as global director of PR and marketing

Experiential agency INVNT has appointed Brea Carter to the newly created global role of director of PR and marketing.

Carter will be based from INVNT’s Sydney office which opened in April this year, with responsibility for leading the company’s in-house PR and marketing efforts internationally.

Carter previously worked with Cirrus Media in Australia before joining Haymarket in the UK

Working with INVNT’s CEO Scott Cullather and APAC general manager Laura Roberts, Carter will be responsible for driving awareness of the agency’s service offering across its locations in APAC, North America and EMEA.

Australian-born Carter previously worked with Cirrus Media before joining Haymarket Media in London as news editor of Event Magazine.

Commenting on the agency’s latest appointment, Cullather said: “We’re incredibly excited to have Brea join our tribe, and to be bringing this role in-house as we continue to grow and expand globally.

“More and more of our clients are looking to us to strategise and deliver unexpected and unforgettable experiences for them around the world, and this new global role represents another step forward in INVNT becoming the ‘best live brand storytelling agency in the world’.”

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