Involved Media expands with 3 new executive hires

Independent media agency Involved Media has announced three hires, including two in Melbourne, as it continues to expand.

In Sydney, Susan Reid joins the agency as its new business development director. She’ll work closely with managing director Sarah Keith, and brings 20 years industry experience both in Australia and the US.

Reid has worked across areas including strategic media and content partnerships, digital and print publishing, radio and market research, and has held senior roles with Nine, Australian Community Media and Nielsen.

Involved Media (L to R) Cristina Spizzica, Sophie Carkeek, Susan Reid

Involved Media’s Melbourne agency has added new group account director, Sophie Carteek, who brings experience from her time with MediaCom Australia, Cole Media, Wavemaker and Dentsu X.

Cristina Spizzica also joins the Melbourne team as digital strategist, having previously worked as digital investment manager at MediaCom Australia.

She’ll manage the strategic development of integrated digital-led campaigns, and report to head of strategy and planning, Dan Hojnik, who joined the company in the back end of 2020.

Managing director Sarah Keith said: “I’m delighted to welcome Susan, Sophie and Cristina to the Involved Media team.

“All three bring unique and valuable experience and skills to our business and our clients, and their appointments are further evidence of our ongoing investment in new talent and new offerings.

“The fact Sophie and Cristina are based in Melbourne recognises our valued and growing client base in Victoria.”

Speaking with Mumbrella following Involved Media’s recent rebrand from Paykel Media, Keith said: “The key is we really wanted to reposition as a challenger brand, where you’re neither the market leader nor a niche offering.

“You can’t become a challenger brand with the same identity. So I felt it was really important for me to be able to say ‘okay, the transact part of the business will keep running, and we’ll retain that as a division’, but to ensure that we can amplify our strategy offering to clients, it’s really for us to break from the past and evolve the overall agency.”


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