Audience Precision announces internal promotions in strategy division

Audience Precision has announced two promotions within its strategy architect team, with new roles for Jessica Bray and Elizabeth O’Brien.

The changes come off the back of the hire of Lisa Vorster as head of insights earlier this year as Audience Precision, and the appointment of Audience Precision by RM Williams to handle its global insights and media strategy.

Jessica Bray

The changes see Bray appointed to the role of senior strategy architect, having spent two and a half years as a strategy architect. She’ll now work with clients on media strategy and assist with the direction of the company’s bespoke strategy guidance platform, Precise360.

Meanwhile, O’Brien moves into the role vacated by Bray as strategy architect, after two years as a media executive. She’ll continue to work on the RM Williams account in her new role.

Audience Precision chief strategy architect, Josh Sharp, said he is proud of the rise of both Bray and O’Brien.

“It’s so pleasing to see that Jess and Liz have progressed their skills and are very deserving of these promotions. Jess joined Audience Precision as an intern, and we are incredibly proud that our structured internship program is producing this fresh thinking and creativity for our clients.

“We are sure that they will continue to help drive data-inspired media strategy for our clients.”

Elizabeth O’Brien

Both Bray and O’Brien’s promotions take effect immediately.

Audience Precision has established offices in New York and London, and works across clients in the entertainment, retail, health, tourism, media and other sectors.


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