IPG appointed production and operation partner for BMW Group APAC

Interpublic Group (IPG) has announced that Team Dynamic has won regional production and operations for the BMW group for the APAC region following a competitive multi-agency pitch.

The win follows the Team Dynamic’s appointment as production partner for BMW group in Japan and India in early 2021, with IPG’s coverage now extending to 11 markets with the addition of Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, Thailand, Middle East and South Africa in this most recent win.

The agency will handle content production for BMW and MINI across digital and offline production, website management and maintenance, marketing campaign services, and after sales and financial services marketing support.

Team Dynamic is a bespoke solution created for BMW using IPG’s proprietary Open Architecture model. The agency was first employed by BMW India and Japan, integrating both onshore and offshore production solutions using a data driven technology platform.

Mish Fletcher, chief growth officer, Asia Pacific for Interpublic Group, said: “We’re thrilled to extend our partnership with the BMW Group in Asia Pacific, Middle East and South Africa through our proven Team Dynamic production model. Our connected technology solution allows for real time optimization, consistency and flexibility while ensuring unbeatable content production quality at speed and scale.”

In July 2021 IPG appointed Mish Fletcher as the group’s first chief growth officer for the APAC region, making her IPG’s first executive at the holding company level for the region.


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