IPG Mediabrands announces OOH advertising partner
IPG Mediabrands has chosen “its preferred verification partner for [out-of-home] OOH advertising”, following a nine-month pitch process.
After successfully passing a testing and review period that saw it satisfy IPG’s vision “for scaled-up account service” and wholly independent tracking via a simple platform, adtech tool Veridooh will be providing independent OOH verification duties for IPG Mediabrands’ agency list, such as for UM, Kinesso and Initiative.
The win sees Veridooh’s ability to automate campaigns and deliver “fully independent verification across all OOH media buys” strengthened. The adtech solution has been working with IPG Mediabrands since 2020, serving as an indie verification partner focusing on digital out-of-home (DOOH).
