Nine takes the field! Mumbrella Sports Marketing Summit adds strategy and neuroscience session

With Mumbrella’s Sports Marketing Summit 2024 set for this week, an engaging session on the strategy and neuroscience behind sports content, delivered by the event’s headline partner, Nine, has been added to the timetable.

Delivered by Nine’s director sales – sport, Matthew Granger, its chief marketing officer, Liana Dubois, and Neuro-Insight’s senior analyst, Thomas Cox – with Nine broadcaster Russel Howcroft on moderating duty – ‘Winning Gold in Sports Marketing: The Neuroscience and Strategy Behind Engaging Fans’ promises to take delegates on an in-depth journey into why sports-related content strikes such a powerful chord with audiences.

Using the Paris 2024 Olympic and Paralympic Games as case studies, the talk will uncover how brands can successfully leverage sports’ “emotional power” to supercharge their growth, secure new levels of fan engagement, and strengthen brand perception.

(L-R): Matthew Granger, Thomas Cox

Delegates can also expect to unpack current sports broadcasting trends, receive return on investment (ROI) strategies designed for maximum impact within today’s digitally led ecosystem, and learn more about the neuroscience that powers viewer engagement.

Nine’s addition to the the Sports Marketing Summit 2024 extends a jam-packed catalogue that will see the sports marketing landscape’s top talent and thought leaders gather to engage with, and inspire, the industry.

Liana Dubois

Olympic water polo silver medallist, Tilly Kearns, has been locked in to speak on how brands can resonate with audiences via impactful, positive work. Meanwhile, the Parramatta Eels’ general manager, brand, social impact and fan development, Kate Chapman, is gearing up to dissect her employer’s social strategy and examine why the Eels have been so successful in cultivating a diverse audience.

Russel Howcroft

Additionally, Football Australia’s brand and communications officer, Peter Filopoulos, and general manager – marketing, Nicole Zosh, will deliver a session alongside Ogilvy’s group creative director, Josh Murrell, and executive creative director, Hilary Badger, that discusses the Matildas’ “Til It’s Done” platform – specifically its conceptualisation and monumental success.

Mumbrella’s Sports Marketing Summit 2024 is being held at the Australian Turf Club’s Royal Randwick Ballroom on September 19.

Final tickets are selling fast. So, to ensure you have the opportunity to connect with your peers and shape the forward trajectory of sports marketing, be sure to purchase your ticket here.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics Matthew Granger Mumbrella Sports Marketing Summit Mumbrella Sports Marketing Summit 2024 Neuro-Insights Nine Russel Howcroft Sports Marketing Summit 2024 Thomas Cox

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