Nine takes the field! Mumbrella Sports Marketing Summit adds strategy and neuroscience session

September 16, 2024 9:30

With Mumbrella’s Sports Marketing Summit 2024 set for this week, an engaging session on the strategy and neuroscience behind sports content, delivered by the event’s headline partner, Nine, has been added to the timetable.

Delivered by Nine’s director sales – sport, Matthew Granger, its chief marketing officer, Liana Dubois, and Neuro-Insight’s senior analyst, Thomas Cox – with Nine broadcaster Russel Howcroft on moderating duty – ‘Winning Gold in Sports Marketing: The Neuroscience and Strategy Behind Engaging Fans’ promises to take delegates on an in-depth journey into why sports-related content strikes such a powerful chord with audiences.

Using the Paris 2024 Olympic and Paralympic Games as case studies, the talk will uncover how brands can successfully leverage sports’ “emotional power” to supercharge their growth, secure new levels of fan engagement, and strengthen brand perception.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.