IPG Mediabrands charity day raises $60,000 for mental health organisation, batyr
Youth mental health organisation batyr is $60,000 richer after a fundraiser held across IPG Mediabrand’s Brisbane, Melbourne and Sydney offices, coordinated by industry charity body UnLtd.
The fundraiser follows an industry charity ball last month that sought to raise $150,000 for batyr and fellow charity Pieta House.
Organised and led by Patrick Darcy, managing director of data, insights and technology business Cadreon, Mediabrands staff were encouraged to develop the most creative of ways to raise funds for batyr.
People hosted cake sales, led PT sessions, walked seven of Sydney’s major bridges, dyed their hair batyr blue, ran ping pong competitions and raffles, built mobile games, held mini movie screenings and sold their own artwork.
The day ended with an auction of Mediabrands’ most senior executives to spend time at another outside company to offer their professional expertise.
“I am totally blown away by the creativity and entrepreneurialism that so spontaneously emerged from within the business,” said Mediabrands CEO Danny Bass. “It was an amazing day that produced an even more amazing result for batyr, who will use the money to accelerate their program across Australia. I couldn’t be more proud of our people.”
Sam Refshauge, CEO of batyr added: “The money raised will enable us to run 30 batyr@school programs across the country. Programs that are empowering current and future generations of young people to be mentally healthy. We are incredibly grateful for the donation and support from all of IPG Mediabrands and we are looking forward to continuing to grow the partnership in 2018.”
