News

‘The road is no place for excuses’ warns Transport for NSW in latest ad campaign

Transport for NSW has told Australian’s ‘the road is no place for excuses’ in its latest campaign warning drivers about the dangers of making excuses while on the road.

Aimed at regional NSW drivers and created by Enigma, the ad shows Australians making excuses for drink driving, speeding, falling asleep at the wheel and driving through a stop sign.

The excuses include “she’ll be right”, “he was crawling”, “I never miss this sign”, “there is never anyone on this road” and “I need to get the kids home”.

Minister for Regional NSW and Member for Monaro John Barilaro, said the campaign uses the stories of real crash victims from the bush and the ad sends a message that too many people die on the road.

“This campaign is about getting the message out to country people that it’s not tourists or people from the city crashing and dying on their roads, it’s them – the locals.

“If you live in the country you are four times more likely to die in a road crash than if you live in a metropolitan area. It’s simply unacceptable,” Barilaro said.

Minister for Roads, Maritime and Freight, Melinda Pavey, added: “We know that deaths in the country that involve someone driving too fast, having too much to drink, falling asleep behind the wheel or not wearing a seatbelt are way above the rest of the state.”

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing