IPG Mediabrands hires IAG’s Ros Allison as head of group performance

Ros Allison has departed insurance company IAG to join IPG Mediabrands as its head of group performance.

Allison was previously the media lead at IAG for more than two years. Before going in-house, Allison was a digital media and programmatic consultant at Trinity P3 for eight months.

Allison joins IPG Mediabrands from IAG

She has also held positions at Zenith, MediaCom and Mindshare.

Victor Corones, Magna Australia managing director, said in a statement: “The tremendous experience Ros brings to Mediabrands and Magna will help evolve and accelerate all aspects of our Performance portfolio including accountability, quality assurance, reporting and benchmarking across all media channels.”

“Mediabrands is a highly respected operation with a strong trading culture and investment product. I am looking forward to working with Victor and the Magna team to drive competitive advantage for our agencies and clients, particularly unlocking opportunities in new and emerging channels,” Allison said in a statement.


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