IPG Mediabrands to Merge UM and MBThree in Melbourne

IPG Mediabrands has announced it will merge UM and MBThree in Melbourne in a move the company claims will “accelerate its momentum in the Melbourne market”.

The announcement: 

IPG Mediabrands Australia is taking a major step to accelerate its momentum in the Melbourne market, announcing today that it will merge major media communications brands MBThree and UM.

Announcing the merger, IPG Mediabrands executive chairman Henry Tajer said the move was designed to maximise business opportunities in Melbourne and to bring together a highly talented management team to run the new powerhouse agency.