IPMG merges digital marketing platforms Traction and Campaign Master
Marketing services group IPMG has merged its two digital marketing platforms Traction and Campaign Master under a single company named Traction Digital.
The announcement:
Tuesday October 4, 2011 –
IPMG, Australia’s largest privately-owned marketing services group, has today announced that its two digital marketing platforms, Traction and Campaign Master, will be managed under a single company, Traction Digital, servicing over 300 brands.