F.Y.I.

IPMG merges digital marketing platforms Traction and Campaign Master

Marketing services group IPMG has merged its two digital marketing platforms Traction and Campaign Master under a single company named Traction Digital.   

The announcement:

Tuesday October 4, 2011 –

IPMG, Australia’s largest privately-owned marketing services group, has today announced that its two digital marketing platforms, Traction and Campaign Master, will be managed under a single company, Traction Digital, servicing over 300 brands.

Traction Digital will offer a suite of fully serviced digital marketing platforms bringing together the data consulting and management expertise of Traction, with Campaign Master’s credentials in creative and professional services. Clients will also benefit from an extended account management and support structure in Sydney, Melbourne and Brisbane.

The company will be headed up by existing Traction Digital MD Damian Byrne, with the support of a combined senior management team headquartered in the IPMG Digital Village Campus at Alexandria.

Benoit Droulez, Chief Strategy Officer of IPMG Digital said “Traction and Campaign Master are both leaders in fully serviced digital marketing solutions and together they will provide new and existing customers with a greater range of resources and expertise under the one roof.”

Traction is a relationship marketing platform that makes it easy to manage multi-channel campaigns and build brand advocacy through effective use of data. Traction works with its clients to help them build data-rich user profiles. By capturing information about user interaction, clients can develop advanced targeting capabilities to start intelligent one-to-one communications with their customers and prospects.

Campaign Master specialises in multi-channel digital messaging. Combining marketing and creative expertise with a best of breed technology, Campaign Master is a true digital partner that works locally and hand in hand with its clients to help achieve their overall marketing objectives.

Source: IPMG press release

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