IPMG merges digital marketing platforms Traction and Campaign Master

Marketing services group IPMG has merged its two digital marketing platforms Traction and Campaign Master under a single company named Traction Digital.   

The announcement:

Tuesday October 4, 2011 –

IPMG, Australia’s largest privately-owned marketing services group, has today announced that its two digital marketing platforms, Traction and Campaign Master, will be managed under a single company, Traction Digital, servicing over 300 brands.

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