iProspect handed global media duties for Gucci owner Kering

Dentsu-owned iProspect has been named global media partner for French luxury brand Kering, the owner of Gucci and Yves Saint Laurent.

The agency will manage media planning and buying in all 42 markets where Kering has a media presence, including Australia, with the work expected to start early next year.

The win for iProspect follows a four-month agency review. The incumbent is understood to be Zenith.

The agency’s global brand president, Amanda Morrissey said the global account will build on its existing work with Kering.

“It’s an amazing win for iProspect, one which propels our existing relationship onto a global stage,” she said. “As the end-to-end agency, with the full scope of brand and performance media, our passionate team looks forward to working with one of the most innovative, digital first, and data driven luxury brands in the world.”

Kering praised iProspect for its “digital and data-driven strategic vision and capabilities, its drive for innovation and creativity, along with its constant agile mindset”.

“The Group looks forward to working with iProspect within the fully integrated Dentsu network as its unique partner, empowering the combination of a global vision and strong local expertise,” the company said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.