Former Ipsos executives join forces to launch insights consultancy start-up

FairbrotherTwo former senior Ipsos executives have joined forces to launch a new insights consultancy with a promise of “building true commercial partnerships”.

Peter Fairbrother and Veronica Mayne, who both left Ipsos in recent weeks, have formed Faster Horses with Fairbrother based in Sydney and Mayne in Perth.

The start-up has also struck a partnership with Malaysia-based Green Zebras, which is headed by another former Ipsos executive Steve Murphy and the ex-managing director of Research International and TNS Malaysia Yazid Jamian.

Mayne said the geographical reach makes Faster Horses “the only boutique startup with east and west coast Australian geographic coverage, as well as an Asia Pac footprint.”

VeronicaThe joint managing directors said in a statement: “We saw a gap in the market for an insights consultancy that builds true commercial relationships, critically evaluates clients’ issues and challenges thinking. We will harness our networks to ensure our clients get holistic, commercial advice in relation to their business challenges.”

Fairbrother joined Ipsos ASI in 2007 as executive director before rising to managing director of Ipsos ASI India and South East Asia and latterly Ipsos Australia director of finance and telco.

Mayne had been with Ipsos since January 2012 in the role of managing director Qualitative.


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