Former Ipsos executives join forces to launch insights consultancy start-up

Two former senior Ipsos executives have joined forces to launch a new insights consultancy with a promise of “building true commercial partnerships”.

Peter Fairbrother and Veronica Mayne, who both left Ipsos in recent weeks, have formed Faster Horses with Fairbrother based in Sydney and Mayne in Perth.

The start-up has also struck a partnership with Malaysia-based Green Zebras, which is headed by another former Ipsos executive Steve Murphy and the ex-managing director of Research International and TNS Malaysia Yazid Jamian.

Mayne said the geographical reach makes Faster Horses “the only boutique startup with east and west coast Australian geographic coverage, as well as an Asia Pac footprint.”