Ipsos acquires Big Village Australia, strengthens its position in Australian market
Market research company Ipsos has acquired Big Village Australia, an insights business that covers public sector market research, employee research and customer experience.
The acquisition aims to enhance Ipsos’ position in the Australian market, as well as strengthen its capabilities across government and social sectors, and customer and employee experience.
It also contributes to the company’s 2025 growth plan, which plans to bolster its global public affairs business.
Ipsos ANZ CEO, Simon Wake, said: “This acquisition will help grow Ipsos’ operational expertise in the Australian market with highly complementary skillsets in data collection, government, social and customer experience research and important new expertise in employee experience. We warmly welcome the former Big Village Australia team and clients to Ipsos.”
Ben Page, Ipsos CEO, added: “The acquisition is at the heart of our ambition to grow in public sector research and develop our Australian business to be the largest best-in-class market research agency. Big Village Australia brings some more great people to Ipsos and further expands our reach in Australia, we’re delighted to be able to make this acquisition.”
Simon Wake, Ipsos ANZ CEO
Big Village Australia will support Ipsos’ existing research expertise, bringing in large-scale federal government programs, as well as multinational clients in the professional services and IT sectors. It also conducts extensive programs that provide employee experience assessment and advisory services across government and commercial clients.
Wendy McInnes, director of insights at Big Village Australia, said: “We are thrilled to become part of Ipsos, with its focus on being fiercely independent.
“Not only are our skillsets complementary, at the heart, so are our values of putting our clients and our people first.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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