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Ipsos appointed to overhaul OMA’s audience measurement system

January 14, 2021 3:20

Global media measurement company Ipsos has been appointed by the Outdoor Media Association (OMA) to upgrade its MOVE (Measurement of Outdoor Visibility and Exposure) audience measurement system.

The overhaul will see Ipsos perform updates to boost the capability of the system and begin to measure digital out of home (DOOH) signage, as part of a $10 million investment by the board of MOVE first launched in 2019.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Adam Lang digital out of home Ipsos Kylie Green Michael Porter Move OMA out of home Outdoor Media Association Simon Wake
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