Ipsos Iris: 20.3m people accessed a news website or app in February

Kalila Welch

March 21, 2023 10:12

IAB and Ipsos Iris have released the second set of monthly data under the new measurement system, revealing that 20.3 million people in Australia used a news website or app in February, up 0.2% on the previous month.

The figure was however lower than other online categories, including social media use (20.9 million), search (20.9 million), technology (20.8 million, retail and commerce (20.6 million) and entertainment (20.5 million).

In addition, Ipsos Irisis found that people spend upwards of five hours per month in February, or 18 minutes a day, consuming news content, including general news as well as broader news content including weather, sport, lifestyle, entertainment, and business news. People aged between 55-64 spent the most time consuming news content, at more than eight hours during February.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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