Events

Mumbrella CommsCon Awards shortlist for 2023

In the 2023 Mumbrella CommsCon Awards shortlist Herd MSL has received seven nominations, while Ogilvy PR has landed in eight categories. Eleven has got the most nominations, with 12 across ten categories.

The nominations for Herd MSL include Best B2C Campaign, Best B2B Campaign, Best PR-led Brand Partnership Campaign, Best Influencer Strategy, PR Professional of the Year, PR Leader of the Year and Best PR Employer.

Ogilvy PR has received eight nominations across eight categories, including Best B2C Campaign, Best Campaign with a Small Budget, Best Use of Owned Media, Best Government Sponsored Campaign, Best PR-led Brand Partnership Campaign, Best Use of Research and Insights, Best Media Relations-led Campaign, and PR Agency of the Year – Large.

In the spotlight this year is Eleven, with the most nominations of the year across ten categories.

These consist of Best B2B Campaign, PR-led Content Creation (two nominations), Launch or Relaunch Campaign of the Year, Best Government Sponsored Campaign, Best PR-led Brand Partnership Campaign, Corporate Social Responsibility, Pro Bono Campaign of the Year, Best Influencer Strategy, Best Use of Research and Insights and Best Non-Traditional Business Opportunity (two nominations).

Also in the spotlight for another year was Sefiani Communications Group, which was earlier in the year acquired by Clarity Global Group, with three nominations across three categories, including Best PR Employer and PR Agency of the Year – Midsize. Founder Robyn Sefiani is again nominated for PR Leader of the Year, having won it last year. 

Also nominated for PR Leader of the Year is Dena Vassallo – SOCIETY; Shane Allison – Public Relations Institute of Australia, Public Address, Phronesis; Fergus Kibble – FORWARD; EJ Granleese – History Will Be Kind and Skye Lambley – Herd MSL.

Mango Communications has received a range of nominations for Best Social Media or Digitally-led Campaign, PR-led Content Creation, Launch or Relaunch Campaign of the Year (two nominations), Best PR-led Brand Partnership Campaign, Best Use of Research and Insights and PR Agency of the Year – Large.

Adhesive PR, PR Agency of the Year – Large, 2022

History Will Be Kind has also scooped up six nominations, while M&C Saatchi Group has got three.

A number of brands have been represented in this year’s shortlist across the different categories, including KFC, Arnott’s, Allianz and MyCar.

Winners of the Mumbrella CommsCon Awards will be announced on May 11 at the Sofitel Sydney Wentworth. Tickets are now available.

The full Mumbrella CommsCon Awards shortlist:

Best Social Media or Digitally-led Campaign

COVID-19 Ambassador Amplification Project – Think HQ for Victorian Department of Health

Flying Doctor Day – Cannings Purple for Royal Flying Doctor Service (Western Operations)

Sauce Quest – Mango Communications with DDB Sydney for McDonald’s Australia

Singing their Praises – WE Communications with Humble Productions for St Johns WA

The Quickie – Snack Drawer for Normal

Ute Can’t be Serious – Akkomplice with Speed Media for FUSO

Best B2C Campaign

‘A Stay on Ramsay Street’ – Red Havas with Host/Havas (Production) for Booking.com

Huggies Sister Scrubs – We Are Different with Blackfisch for Huggies

KFC Degustation – Ogilvy PR for KFC

Middle Seat Lottery-Bring on Wonderful – ENTHRAL X Special Australia with PHD Media, Division Production, Lost in LA for Virgin Australia

Streaming Cinema – CampaignLab for Nebula

Tim Tam Eau De Parfum – Herd MSL for Arnott’s

Best B2B Campaign

Creating Value – 3rdspace Communications for NEC Australia

Lenovo Precious Metals – Herd MSL for Lenovo

Workplace Wave – Eleven and FleishmanHillard for Allianz

Best Campaign with a Small Budget

Advocating for Flood Recovery – Red Havas for Norco Co-operative

Camplify Flood Relief Program – Maven PR for Camplify

FrogID Week – Australian Museum with Original Spin, The Bowerbird Collective, and Something Something (SGC Group)

Granny Daffy #BringBackTheFlap – We Are Different for Kleenex

Rural Aid Mates Day 2022 – Aruga for Rural Aid / Ripe Solutions

The eBay Lettuce Campaign: From Shortage to Sales – Pulse Communications, part of Ogilvy PR and eBay Communications Team for eBay Australia

Best Use of Owned Media

AtlassiVan – Ogilvy PR for Atlassian

AGL Saver Centre: It all adds up – AGL Energy with Universal McCann; Bengar Films

Change Starts With – Edelman with Campfire x for LinkedIn

News, Advocacy, Beyoncé – Hireup

Rainbow History Class – Snack Drawer

PR-led Content Creation

Around the World-The Wiggles – World Vision Australia with M&C Saatchi (Creative), Essence (Media), and Eleven (PR)

Classify Consent – Eleven, FleishmanHillard and TBWA for Consent Labs

Granny Daffy #BringBackThe Flap – We Are Different for Kleenex

Sauce Quest – Mango Communications with DDB Sydney for McDonald’s Australia

Best Internal Communications or Change Management

Inclusive – Microsoft ANZ

Closing the Gap on Reconciliation – Great Southern Bank

Evolution of Our Ecosystem – Environmental Protection Authority

The Outside Signature Experience – PwC

Zoom Reimagined – Hireup

Launch or Relaunch Campaign of the Year

Coffee Body Scrub – CHEP PR for 7-Eleven

Little Moons Lands Downunder: Disrupting Australia’s Ice Cream Category, Supercharging Sales and Driving Social SOV – History Will Be Kind for Little Moons

Nuggies – Mango Communications with DDB Sydney for McDonald’s Australia

Middle Seat Lottery-Bring on Wonderful – ENTHRAL X Special Australia with PHD Media, Division Production, Lost in LA for Virgin Australia

R Plates – Eleven, FleishmanHillard and TBWA for mycar

Summer Starts Early in the NT – Mango Communications for Tourism Northern Territory

Best Government Sponsored Campaign

Buddy’s Law – Seven Communications with Animal Justice Party

Putting the SKA on the Radar of Every Australian – Ogilvy PR for The Australian Government Department of Industry, Science and Resources

Tax and Super Basics – Australian Taxation Office

Take A Step – Media Precinct with Carbon Creative for headspace

Best PR-led Brand Partnership Campaign

5G Touch and Track – Herd MSL with AFL for Telstra

KFC Peking Cluk – Ogilvy PR for KFC

Tanning. That’s Cooked – Adhesive with TBWA Sydney for TikTok and the Melanoma Institute Australia

Tennis in a New Light – Eleven for Mastercard

The Recycled Bar by 1800 Tequila – Mango Communications with DDB Sydney for Proximo Spirits

Corporate Social Responsibility

Dove Reverse Selfie – FORWARD with Unilever Australia for Dove

It’s Ok to Say Nay – ENTHRAL for Drinkwise

Launching RecruitAble to Help 100K+ Aussies with Disability Build Careers – History Will Be Kind for Randstad

News, Advocacy, Beyoncé – Hireup

R Plates – Eleven, FleishmanHillard and TBWA for MyCar

Tanning. That’s Cooked – Adhesive with TBWA Sydney for TikTok and the Melanoma Institute Australia

Pro Bono Campaign of the Year

Buddy’s Law – Seven Communications with Animal Justice Party

Classify Consent – Eleven, FleishmanHillard and TBWA for Consent Labs

Best Influencer Strategy

Continental Bald Stars – Eleven and TBWA for Continental Tyres Australia

Glow Up Your Own Way – Herd MSL for Olay Australia

Granny Daffy #BringBackTheFlap – We Are Different for Kleenex

M&C Saatchi Sport & Entertainment for Commonwealth Bank

Rural Aid Mates Day – Aruga for Rural Aid / Ripe Solutions

Best Use of Research and Insights

ALDI Price Report – Ogilvy PR for ALDI Australia

Cisco Hybrid Work Study – Cisco ANZ with Thrive PR and Communications

‘Dead Easy’ – Hardhat for Willed

Dove Reverse Selfie – FORWARD with Unilever Australia for Dove

Summary Starts Early in the NT – Mango Communications for Tourism Northern Territory

The Solo Project – Eleven and TBWA with BRING Agency and Eight Productions for Vodka Cruiser

Best Non-Traditional Business Opportunity

All Inclusive Photo Project-Changing The Face of Travel – History Will Be Kind with Good Relations UK/US x Celebrity Cruises for Celebrity Cruises

Gut Bacteria Reef – Eleven for Kellogg’s

Advocacy as PR – HireUp

Northshore Christmas Boat Parade – Aruga for Economic Development Queensland

R Plates – Eleven, FleishmanHillard and TBWA for MyCar

Best Media Relations-led Campaign

Advocating for Flood Recovery – Red Havas for Norco Co-operative

Buddy’s Law – Seven Communications with Animal Justice Party

KFC Degustation – Ogilvy PR for KFC

Know the Difference – Pure Public Relations for Australasian Society of Aesthetic Plastic Surgeons (ASAPS)

Best New PR Talent of the Year

Jayitri Smiles – Keep Left

Jondayah Martin – Bastion Amplify

Madison Rose Holloway – Fifty Acres

Sarah Cefai – History Will Be Kind

Sean Sowerby – ENTHRAL

PR Professional of the Year

Amy Reiha – Australian Broadcasting Corporation

Azadeh Williams – AZK Media

Damian Marwood – Herd MSL

Hannah Moreno – Third Hemisphere

Saynaree Oudomvilay – M&C Saatchi Sport & Entertainment

PR Leader of the Year

Dena Vassallo – SOCIETY

Fergus Kibble – FORWARD

EJ Granleese – History Will Be Kind

Shane Allison – Public Relations Institute of Australia, Public Address, Phronesis

Skye Lambley – Herd MSL

Robyn Sefiani – Sefiani

Best Sustained COVID-19 Initiative

Care Fiji Commitment – Tourism Fiji

Best PR Employer

Adhesive

Herd MSL

Sefiani Communications Group

Sling & Stone

Best PR Team of the Year – In-house

Australian Broadcasting Corporation

Australian Wildlife Conservancy

Domino’s Pizza

Microsoft ANZ

PR Agency of the Year – Boutique/Small

Feature Communications

Massive Intelligence

Neon Black

Third Hemisphere

Seven Communications

PR Agency of the Year – Midsize

Cube

ENTHRAL

History Will Be Kind

Sefiani Communications Group

SOCIETY

We Are Different

PR Agency of the Year – Large

Alt/Shift/

Icon Agency

Mango Communications

Ogilvy PR

Red Havas

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