Mumbrella CommsCon Awards shortlist for 2023
In the 2023 Mumbrella CommsCon Awards shortlist Herd MSL has received seven nominations, while Ogilvy PR has landed in eight categories. Eleven has got the most nominations, with 12 across ten categories.
The nominations for Herd MSL include Best B2C Campaign, Best B2B Campaign, Best PR-led Brand Partnership Campaign, Best Influencer Strategy, PR Professional of the Year, PR Leader of the Year and Best PR Employer.
Ogilvy PR has received eight nominations across eight categories, including Best B2C Campaign, Best Campaign with a Small Budget, Best Use of Owned Media, Best Government Sponsored Campaign, Best PR-led Brand Partnership Campaign, Best Use of Research and Insights, Best Media Relations-led Campaign, and PR Agency of the Year – Large.
In the spotlight this year is Eleven, with the most nominations of the year across ten categories.
These consist of Best B2B Campaign, PR-led Content Creation (two nominations), Launch or Relaunch Campaign of the Year, Best Government Sponsored Campaign, Best PR-led Brand Partnership Campaign, Corporate Social Responsibility, Pro Bono Campaign of the Year, Best Influencer Strategy, Best Use of Research and Insights and Best Non-Traditional Business Opportunity (two nominations).
Also in the spotlight for another year was Sefiani Communications Group, which was earlier in the year acquired by Clarity Global Group, with three nominations across three categories, including Best PR Employer and PR Agency of the Year – Midsize. Founder Robyn Sefiani is again nominated for PR Leader of the Year, having won it last year.
Also nominated for PR Leader of the Year is Dena Vassallo – SOCIETY; Shane Allison – Public Relations Institute of Australia, Public Address, Phronesis; Fergus Kibble – FORWARD; EJ Granleese – History Will Be Kind and Skye Lambley – Herd MSL.
Mango Communications has received a range of nominations for Best Social Media or Digitally-led Campaign, PR-led Content Creation, Launch or Relaunch Campaign of the Year (two nominations), Best PR-led Brand Partnership Campaign, Best Use of Research and Insights and PR Agency of the Year – Large.
Adhesive PR, PR Agency of the Year – Large, 2022
History Will Be Kind has also scooped up six nominations, while M&C Saatchi Group has got three.
A number of brands have been represented in this year’s shortlist across the different categories, including KFC, Arnott’s, Allianz and MyCar.
Winners of the Mumbrella CommsCon Awards will be announced on May 11 at the Sofitel Sydney Wentworth. Tickets are now available.
The full Mumbrella CommsCon Awards shortlist:
Best Social Media or Digitally-led Campaign
COVID-19 Ambassador Amplification Project – Think HQ for Victorian Department of Health
Flying Doctor Day – Cannings Purple for Royal Flying Doctor Service (Western Operations)
Sauce Quest – Mango Communications with DDB Sydney for McDonald’s Australia
Singing their Praises – WE Communications with Humble Productions for St Johns WA
The Quickie – Snack Drawer for Normal
Ute Can’t be Serious – Akkomplice with Speed Media for FUSO
Best B2C Campaign
‘A Stay on Ramsay Street’ – Red Havas with Host/Havas (Production) for Booking.com
Huggies Sister Scrubs – We Are Different with Blackfisch for Huggies
KFC Degustation – Ogilvy PR for KFC
Middle Seat Lottery-Bring on Wonderful – ENTHRAL X Special Australia with PHD Media, Division Production, Lost in LA for Virgin Australia
Streaming Cinema – CampaignLab for Nebula
Tim Tam Eau De Parfum – Herd MSL for Arnott’s
Best B2B Campaign
Creating Value – 3rdspace Communications for NEC Australia
Lenovo Precious Metals – Herd MSL for Lenovo
Workplace Wave – Eleven and FleishmanHillard for Allianz
Best Campaign with a Small Budget
Advocating for Flood Recovery – Red Havas for Norco Co-operative
Camplify Flood Relief Program – Maven PR for Camplify
FrogID Week – Australian Museum with Original Spin, The Bowerbird Collective, and Something Something (SGC Group)
Granny Daffy #BringBackTheFlap – We Are Different for Kleenex
Rural Aid Mates Day 2022 – Aruga for Rural Aid / Ripe Solutions
The eBay Lettuce Campaign: From Shortage to Sales – Pulse Communications, part of Ogilvy PR and eBay Communications Team for eBay Australia
Best Use of Owned Media
AtlassiVan – Ogilvy PR for Atlassian
AGL Saver Centre: It all adds up – AGL Energy with Universal McCann; Bengar Films
Change Starts With – Edelman with Campfire x for LinkedIn
News, Advocacy, Beyoncé – Hireup
Rainbow History Class – Snack Drawer
PR-led Content Creation
Around the World-The Wiggles – World Vision Australia with M&C Saatchi (Creative), Essence (Media), and Eleven (PR)
Classify Consent – Eleven, FleishmanHillard and TBWA for Consent Labs
Granny Daffy #BringBackThe Flap – We Are Different for Kleenex
Sauce Quest – Mango Communications with DDB Sydney for McDonald’s Australia
Best Internal Communications or Change Management
Inclusive – Microsoft ANZ
Closing the Gap on Reconciliation – Great Southern Bank
Evolution of Our Ecosystem – Environmental Protection Authority
The Outside Signature Experience – PwC
Zoom Reimagined – Hireup
Launch or Relaunch Campaign of the Year
Coffee Body Scrub – CHEP PR for 7-Eleven
Little Moons Lands Downunder: Disrupting Australia’s Ice Cream Category, Supercharging Sales and Driving Social SOV – History Will Be Kind for Little Moons
Nuggies – Mango Communications with DDB Sydney for McDonald’s Australia
Middle Seat Lottery-Bring on Wonderful – ENTHRAL X Special Australia with PHD Media, Division Production, Lost in LA for Virgin Australia
R Plates – Eleven, FleishmanHillard and TBWA for mycar
Summer Starts Early in the NT – Mango Communications for Tourism Northern Territory
Best Government Sponsored Campaign
Buddy’s Law – Seven Communications with Animal Justice Party
Putting the SKA on the Radar of Every Australian – Ogilvy PR for The Australian Government Department of Industry, Science and Resources
Tax and Super Basics – Australian Taxation Office
Take A Step – Media Precinct with Carbon Creative for headspace
Best PR-led Brand Partnership Campaign
5G Touch and Track – Herd MSL with AFL for Telstra
KFC Peking Cluk – Ogilvy PR for KFC
Tanning. That’s Cooked – Adhesive with TBWA Sydney for TikTok and the Melanoma Institute Australia
Tennis in a New Light – Eleven for Mastercard
The Recycled Bar by 1800 Tequila – Mango Communications with DDB Sydney for Proximo Spirits
Corporate Social Responsibility
Dove Reverse Selfie – FORWARD with Unilever Australia for Dove
It’s Ok to Say Nay – ENTHRAL for Drinkwise
Launching RecruitAble to Help 100K+ Aussies with Disability Build Careers – History Will Be Kind for Randstad
News, Advocacy, Beyoncé – Hireup
R Plates – Eleven, FleishmanHillard and TBWA for MyCar
Tanning. That’s Cooked – Adhesive with TBWA Sydney for TikTok and the Melanoma Institute Australia
Pro Bono Campaign of the Year
Buddy’s Law – Seven Communications with Animal Justice Party
Classify Consent – Eleven, FleishmanHillard and TBWA for Consent Labs
Best Influencer Strategy
Continental Bald Stars – Eleven and TBWA for Continental Tyres Australia
Glow Up Your Own Way – Herd MSL for Olay Australia
Granny Daffy #BringBackTheFlap – We Are Different for Kleenex
M&C Saatchi Sport & Entertainment for Commonwealth Bank
Rural Aid Mates Day – Aruga for Rural Aid / Ripe Solutions
Best Use of Research and Insights
ALDI Price Report – Ogilvy PR for ALDI Australia
Cisco Hybrid Work Study – Cisco ANZ with Thrive PR and Communications
‘Dead Easy’ – Hardhat for Willed
Dove Reverse Selfie – FORWARD with Unilever Australia for Dove
Summary Starts Early in the NT – Mango Communications for Tourism Northern Territory
The Solo Project – Eleven and TBWA with BRING Agency and Eight Productions for Vodka Cruiser
Best Non-Traditional Business Opportunity
All Inclusive Photo Project-Changing The Face of Travel – History Will Be Kind with Good Relations UK/US x Celebrity Cruises for Celebrity Cruises
Gut Bacteria Reef – Eleven for Kellogg’s
Advocacy as PR – HireUp
Northshore Christmas Boat Parade – Aruga for Economic Development Queensland
R Plates – Eleven, FleishmanHillard and TBWA for MyCar
Best Media Relations-led Campaign
Advocating for Flood Recovery – Red Havas for Norco Co-operative
Buddy’s Law – Seven Communications with Animal Justice Party
KFC Degustation – Ogilvy PR for KFC
Know the Difference – Pure Public Relations for Australasian Society of Aesthetic Plastic Surgeons (ASAPS)
Best New PR Talent of the Year
Jayitri Smiles – Keep Left
Jondayah Martin – Bastion Amplify
Madison Rose Holloway – Fifty Acres
Sarah Cefai – History Will Be Kind
Sean Sowerby – ENTHRAL
PR Professional of the Year
Amy Reiha – Australian Broadcasting Corporation
Azadeh Williams – AZK Media
Damian Marwood – Herd MSL
Hannah Moreno – Third Hemisphere
Saynaree Oudomvilay – M&C Saatchi Sport & Entertainment
PR Leader of the Year
Dena Vassallo – SOCIETY
Fergus Kibble – FORWARD
EJ Granleese – History Will Be Kind
Shane Allison – Public Relations Institute of Australia, Public Address, Phronesis
Skye Lambley – Herd MSL
Robyn Sefiani – Sefiani
Best Sustained COVID-19 Initiative
Care Fiji Commitment – Tourism Fiji
Best PR Employer
Adhesive
Herd MSL
Sefiani Communications Group
Sling & Stone
Best PR Team of the Year – In-house
Australian Broadcasting Corporation
Australian Wildlife Conservancy
Domino’s Pizza
Microsoft ANZ
PR Agency of the Year – Boutique/Small
Feature Communications
Massive Intelligence
Neon Black
Third Hemisphere
Seven Communications
PR Agency of the Year – Midsize
Cube
ENTHRAL
History Will Be Kind
Sefiani Communications Group
SOCIETY
We Are Different
PR Agency of the Year – Large
Alt/Shift/
Icon Agency
Mango Communications
Ogilvy PR
Red Havas
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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As a judge of the 2023 Mumbrella CommsCon Awards, it was great to see the high quality of the entries.
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